Positive Impact

With NGOs

We are committed to donating 1% of our annual profits to urgent causes that safeguard human rights and protect children worldwide. Our mission is to stand by the most vulnerable, responding where help is most needed to ensure dignity, security, and opportunity for every child.

Green Values

We align with Saudi Vision 2030, Oman Vision 2040, and other Gulf initiatives to foster environmental sustainability, protect fauna, flora, and fragile ecosystems such as the Red Sea, and honor the culture and traditions of Arab communities.

By supporting these regional policies, we aim to preserve heritage, promote sustainable growth, and create a better future for generations to come.